James Street Co.
James Street is a US-based womenswear brand founded on knitwear; obtainable luxury knitwear, made in small batches with respect to the environment.
Blending classic elegance with modern
appeal, the logo is sharp, contemporary and
playful. The irregular letter sizing conveys
James Street’s confidence and quirky
personality, while the subtly accentuated
curves mirror the brand’s fusion of tomboy
charm and sophisticated femininity.
(01) About the Brand
(02) Design Overview
(AREAS OF DESIGN) Brand Strategy, Brand Identity, Packaging, Garment Labels, Social Media, Print Collateral
(PCD)
[05/24]
(01)
(02)
The monogram is a clever amalgamation of ‘J’ and ‘S’. The symmetry
and repetition within the mark establish
a sense of balance and serenity, while
the sharp curvature and abstract design
embrace the contemporary essence of
the brand’s identity.
FN [ I ]
The colour palette features soft, muted tones that reflect the brand's minimalist ethos. Crème and Charcoal create a timeless base, while accents of golden beige and dusty blue add depth and contrast, ensuring James Street feels both elegant and distinct.
FN [ II ]
