Sabé Pilates

Brand Identity, Print Material

Sabé Pilates is a fluid movement studio centred on inclusivity. Sabé considers pilates to be movement in art form, with every exercise having a prescribed placement and rhythm. We endeavoured to convey this beautiful contrasting balance of uniformity and flow through their branding—We utilised varying fonts with each representing a different principle of pilates. The colour palette has a calming, neutral base with pops of bold orange and royal blue which pair deliciously to bring a fun, zingy element to the brand's identity.

Moodboard images sourced from Pinterest