The Daily Rest is an intimate digital retreat and community space founded by Emmie Rae; it is an educational platform, an online home and a yoga studio.
The logo embodies a gentle sense of movement, reflecting that of both the dynamic practices within the studio and the sensation of flow and fluidity conjured through deep rest. The irregular type customisations also celebrate imperfection, echoing the studio's ethos. The staggered layout and exaggerated spacing invite a feeling of tranquility and breathing room — a reflection of the space TDR creates for its community.
The Daily Rest
(01)
(02)
(01) About the Brand
(02) Design Overview
(AREAS OF DESIGN)
Brand Identity, Social Media
(PCD)
[08/23]
The TDR monogram introduces a playful touch through its distinctive, wispy letterforms.
FN [ I ]
The earthy colour palette is a romance of soft, muted tones and rich, sensual shades, deeply inspired by Japan, where Emmie currently resides.
FN [ II ]
